AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Europe: Q2 2022 Performance
In Q2 2022, TikTok led the social app category in Europe on Android, with notable performances from Bigo Live, Grindr, Facebook, and Tango. Sensor Tower provides detailed insights into their weekly trends.
In the second quarter of 2022, the performance of the top social apps on the Android platform in Europe showcased a variety of trends in downloads, revenue, and active users. Data from Sensor Tower reveals the following insights:
TikTok experienced a consistent revenue stream throughout the quarter, peaking at around $4.3M in the week of April 11. Downloads saw a peak of approximately 1.2M in the week of April 18, followed by a gradual decline, ending the quarter with around 807K downloads. Active users exhibited a general upward trend, starting from 122.2M in late March and reaching 125.7M by the end of June.
Bigo Live - Live Streaming App maintained a steady weekly revenue, averaging around $265K, with a peak of approximately $296K in late April. Downloads fluctuated slightly, reaching a high of about 101K in early May. Active users showed minor variations, ending the quarter with around 1.5M.
Grindr - Gay Dating & Chat had a relatively stable revenue trend, with weekly figures averaging around $175K, and a noticeable peak of about $205K in the final week of June. Weekly downloads remained consistent, hovering around 16K to 17K. Active users saw an increase from 795K in late March to approximately 841K by the end of June.
Facebook showed a steady revenue stream, averaging around $170K weekly, with a slight dip to $142K in the week of June 20. Downloads were consistent, averaging around 480K per week. Active users remained relatively stable, starting from 184.5M in late March and slightly declining to 181.7M by the end of June.
Tango - Live Stream, Video Chat had a stable revenue trend, averaging around $165K weekly. Downloads saw a decline over the quarter, starting at around 52K in early April and dropping to about 24K by the end of June. Active users also showed a downward trend, from 486K in late March to approximately 406K in late June.
For more detailed insights, visit Sensor Tower.